Weibo MAU grew to 584 million in Q3 2022; revenues down 25%
Weibo’s monthly active users (“MAUs”) were 584 million in June 2022, a net addition of approximately 11 million users on a year-over-year basis. Mobile MAUs represented 95% of MAUs.The average daily active users (“DAUs”) were 253 million in June 2022, a net addition of approximately 5 million users on a year-over-year basis. How Taobao’s social affiliate platform Taoxiaopu works For the third quarter of 2022, Weibo’s total net revenues were $453.6 million, a decrease of 25% compared to $607.4 million for the same period last year. Advertising and marketing revenues for the third quarter of 2022 were $393.4 million, a decrease of 27% compared to $537.6 million for the same period last year. Advertising and marketing revenues excluding ad revenues from Alibaba were $378.4 million, a decrease of 27% compared to $516.8 million for the same period last year. The decrease was primarily due to weak advertising demand amid macro headwinds and disruptions from COVID-19 resurgence in mainland China, as well as unfavorable foreign exchange impact on a year-over-year basis. Net loss attributable to Weibo’s shareholders for the third quarter of 2022 was $17.1 million, compared to an income of $181.7 million for the same period last year. The diluted net loss per share attributable to Weibo’s shareholders for the third quarter of 2022 was $0.07, compared to diluted net income per share attributable to Weibo’s shareholders of $0.78 for the same period last year. Non-GAAP net income attributable to Weibo’s shareholders for the third quarter of 2022 was $119.0 million, compared to $209.6 million for the same period last year. Non-GAAP diluted net income per share attributable to Weibo’s shareholders for the third quarter of 2022 was $0.50, compared to $0.90 for the same period last year. As of September 30, 2022, Weibo’s cash, cash equivalents, and short-term investments totaled $3.0 billion. For the third quarter of 2022, cash provided by operating activities was $74.0 million, capital expenditures totaled $4.6 million, and depreciation and amortization expenses amounted to $13.2 million. Chinese influencer platforms: Weibo, Douyin, Kuaishou, Xiaohongshu
ChinaGoSmart CGS 
Weibo’s monthly active users (“MAUs”) were 584 million in June 2022, a net addition of approximately 11 million users on a year-over-year basis. Mobile MAUs represented 95% of MAUs.
The average daily active users (“DAUs”) were 253 million in June 2022, a net addition of approximately 5 million users on a year-over-year basis.
How Taobao’s social affiliate platform Taoxiaopu works
For the third quarter of 2022, Weibo’s total net revenues were $453.6 million, a decrease of 25% compared to $607.4 million for the same period last year.
Advertising and marketing revenues for the third quarter of 2022 were $393.4 million, a decrease of 27% compared to $537.6 million for the same period last year.
Advertising and marketing revenues excluding ad revenues from Alibaba were $378.4 million, a decrease of 27% compared to $516.8 million for the same period last year. The decrease was primarily due to weak advertising demand amid macro headwinds and disruptions from COVID-19 resurgence in mainland China, as well as unfavorable foreign exchange impact on a year-over-year basis.
Net loss attributable to Weibo’s shareholders for the third quarter of 2022 was $17.1 million, compared to an income of $181.7 million for the same period last year. The diluted net loss per share attributable to Weibo’s shareholders for the third quarter of 2022 was $0.07, compared to diluted net income per share attributable to Weibo’s shareholders of $0.78 for the same period last year.
Non-GAAP net income attributable to Weibo’s shareholders for the third quarter of 2022 was $119.0 million, compared to $209.6 million for the same period last year. Non-GAAP diluted net income per share attributable to Weibo’s shareholders for the third quarter of 2022 was $0.50, compared to $0.90 for the same period last year.
As of September 30, 2022, Weibo’s cash, cash equivalents, and short-term investments totaled $3.0 billion. For the third quarter of 2022, cash provided by operating activities was $74.0 million, capital expenditures totaled $4.6 million, and depreciation and amortization expenses amounted to $13.2 million.
Chinese influencer platforms: Weibo, Douyin, Kuaishou, Xiaohongshu
