How Certain Colors Can Trigger your Hunger and Appetite

There’s a popular saying which is a fact as well – “you eat with your eyes first.” It’s true that the aesthetics of food presentation is important, but there’s more to what meets the eye (pun intended!). Notice how you have strong urge to grab something to eat while scrolling through food photos on instagram or even while watching cooking shows? But most importantly, there are certain colors that instantly make us hungry and food companies tend to cash in on this color psychology and the associated human reaction that it elicits. For example, when you drive past restaurants with big bold signs primarily in the shades of yellow, orange, red, you need a mountain of will power from not pulling over and order that yummy pizza, or grab just a burger, or just a few of those crispy French fries. Also, have you noticed Burger King, Pizza Hut, Domino’s Pizza, KFC use red, yellow, orange colors prominently in their logos and menu cards? There’s a popular theory titled “Ketchup and Mustard theory,” in which the pairing of yellow and red colors can prompt an  immediate urge to eat something and even start the process of salivation in some cases. On the other hand, colors such as grey, purple, blue tend to douse appetite and are thus used in appetite suppressant stuff. Here’s a trivia that you need to know – you can buy blue-tinted weight loss sunglasses in Japan, which makes all your food blue and thus you would lose your appetite, eat less, and lose weight in the process! During our evolutionary process, food with blue and purple hues were considered poisonous and we are not drawn to get excited on seeing such food (baingan ki sabzi for example)

How Certain Colors Can Trigger your Hunger and Appetite

There’s a popular saying which is a fact as well – “you eat with your eyes first.” It’s true that the aesthetics of food presentation is important, but there’s more to what meets the eye (pun intended!). Notice how you have strong urge to grab something to eat while scrolling through food photos on instagram or even while watching cooking shows? But most importantly, there are certain colors that instantly make us hungry and food companies tend to cash in on this color psychology and the associated human reaction that it elicits. For example, when you drive past restaurants with big bold signs primarily in the shades of yellow, orange, red, you need a mountain of will power from not pulling over and order that yummy pizza, or grab just a burger, or just a few of those crispy French fries. Also, have you noticed Burger King, Pizza Hut, Domino’s Pizza, KFC use red, yellow, orange colors prominently in their logos and menu cards? There’s a popular theory titled “Ketchup and Mustard theory,” in which the pairing of yellow and red colors can prompt an  immediate urge to eat something and even start the process of salivation in some cases. On the other hand, colors such as grey, purple, blue tend to douse appetite and are thus used in appetite suppressant stuff. Here’s a trivia that you need to know – you can buy blue-tinted weight loss sunglasses in Japan, which makes all your food blue and thus you would lose your appetite, eat less, and lose weight in the process! During our evolutionary process, food with blue and purple hues were considered poisonous and we are not drawn to get excited on seeing such food (baingan ki sabzi for example)