FIFTY FIFTY debut on Billboard’s Hot 100, become fastest K-pop group to chart at only 130 days
FIFTY FIFTY explode onto the Billboard Hot 100 despite not even charting on Melon nor BUGS. Their song, “Cupid” which was released on Feb. 24th which according to Billboard had over 5.7 million official U.S. streams alone and a whopping 22.9 million worldwide. While Billboard mixes all versions of the song into on for their charts it’s still an impressive feat for the rising rookie girl group. How did this rookie group make the Billboard top 100 without charting in Korea? TikTok was a huge player in their growth as of this writing they have over 525.100 thousand videos on the platform using excerpts of the song. This isn’t even including how many views they’re getting from their challenge videos on the platform nor the views on YouTube clips or Instagram. Meanwhile the official MV is about to break the 12 million mark. [embedded content] While ”Cupid” itself is a absolute cozy banger, with great vocal harmonies in the track and a ton of great melodies and hooks. At times it’s low energy pop sound never strays to become too minimalist for me. I can see a few parts being “dull” to some but I was hooked by how upbeat and cute it is compared to their previous songs. It fits as a perfect break from some of the more technical or dynamic songs we’ve gotten recently, while still being flexible which is why it works so well on short video platforms. “Cupid” will definitely be stuck in my head for the foreseeable future and a staple in my everyday playlist as it’s so versatile. I’m looking forward to see where this group goes from here, they already have one viral hopeless romantic track and a ep filled with cozy tracks that flew under most people’s radar.
ChinaGoSmart CGS 
FIFTY FIFTY explode onto the Billboard Hot 100 despite not even charting on Melon nor BUGS. Their song, “Cupid” which was released on Feb. 24th which according to Billboard had over 5.7 million official U.S. streams alone and a whopping 22.9 million worldwide. While Billboard mixes all versions of the song into on for their charts it’s still an impressive feat for the rising rookie girl group.
How did this rookie group make the Billboard top 100 without charting in Korea? TikTok was a huge player in their growth as of this writing they have over 525.100 thousand videos on the platform using excerpts of the song. This isn’t even including how many views they’re getting from their challenge videos on the platform nor the views on YouTube clips or Instagram. Meanwhile the official MV is about to break the 12 million mark.
[embedded content]
While ”Cupid” itself is a absolute cozy banger, with great vocal harmonies in the track and a ton of great melodies and hooks. At times it’s low energy pop sound never strays to become too minimalist for me. I can see a few parts being “dull” to some but I was hooked by how upbeat and cute it is compared to their previous songs. It fits as a perfect break from some of the more technical or dynamic songs we’ve gotten recently, while still being flexible which is why it works so well on short video platforms.
“Cupid” will definitely be stuck in my head for the foreseeable future and a staple in my everyday playlist as it’s so versatile. I’m looking forward to see where this group goes from here, they already have one viral hopeless romantic track and a ep filled with cozy tracks that flew under most people’s radar.
