Fan boycott (due to mistreatment) of LOONA’s upcoming comeback is showing early returns

In response to the ongoing saga of Blockberry Creative kicking member Chuu from the group, the contract injunction nine members reportedly filed, and alleged general mistreatment of LOONA, the fandom are responding by declaring a boycott of the group’s announced comeback in 2023. A fan union was formed this month demanding response from Blockberry, and since their requests were not met, they released a statement that the boycott would go through. Normally I’m skeptical about fandom boycotts for a multitude of reasons. Mostly that a fandom will have to be united and organized effectively enough to pull it off, but also concern that the company would just see it as a reason to scrap the group and effectively punish the members more than anything. However, as fans pointed out, the company isn’t paying LOONA members for their work anyway and there are indications from the members themselves that they aren’t happy about this. Hyunjin (12:35PM KST)“Comeback ..