Chinese video platform Bilibili MAU up 25% in Q3 2022

Bilibili’s average monthly active users (MAUs) reached 332.6 million in Q3 2022, a 25% increase from the same period in 2021. The average daily active users (DAUs1) reached 90.3 million, a 25% increase from the same period in 2021. The average monthly paying users (MPUs) reached 28.5 million, a 19% increase from the same period in 2021. Total net revenues were RMB5.8 billion (US$814.5 million),, representing an increase of 11% from the same period of 2021. Revenues from mobile games were RMB1.5 billion (US$206.8 million), representing an increase of 6% from the same period of 2021. The increase was primarily attributable to the newly launched mobile games. Revenues from VAS were RMB2.2 billion (US$310.6 million), representing an increase of 16% from the same period of 2021, mainly attributable to the Company’s enhanced monetization efforts, led by an increased number of paying users for the Company’s value-added services, including the premium membership program, live broadcasting services and other value-added services. Revenues from advertising were RMB1.4 billion (US$190.5 million), representing an increase of 16% from the same period of 2021. This increase was primarily attributable to further recognition of Bilibili’s brand name in China’s online advertising market, as well as Bilibili’s improved advertising efficiency Revenues from e-commerce and others were RMB757.8 million (US$106.5 million), representing an increase of 3% from the same period of 2021 Net loss was RMB1.7 billion (US$241.2 million), a 36% decrease from RMB2.7 billion in the same period of 2021. Top traffic driver compared: TikTok/Douyin vs. Kuaishou vs. Bilibili vs. RED

Chinese video platform Bilibili MAU up 25% in Q3 2022

Bilibili’s average monthly active users (MAUs) reached 332.6 million in Q3 2022, a 25% increase from the same period in 2021.

The average daily active users (DAUs1) reached 90.3 million, a 25% increase from the same period in 2021. The average monthly paying users (MPUs) reached 28.5 million, a 19% increase from the same period in 2021.

Total net revenues were RMB5.8 billion (US$814.5 million),, representing an increase of 11% from the same period of 2021.

Revenues from mobile games were RMB1.5 billion (US$206.8 million), representing an increase of 6% from the same period of 2021. The increase was primarily attributable to the newly launched mobile games.

Revenues from VAS were RMB2.2 billion (US$310.6 million), representing an increase of 16% from the same period of 2021, mainly attributable to the Company’s enhanced monetization efforts, led by an increased number of paying users for the Company’s value-added services, including the premium membership program, live broadcasting services and other value-added services.

Revenues from advertising were RMB1.4 billion (US$190.5 million), representing an increase of 16% from the same period of 2021. This increase was primarily attributable to further recognition of Bilibili’s brand name in China’s online advertising market, as well as Bilibili’s improved advertising efficiency

Revenues from e-commerce and others were RMB757.8 million (US$106.5 million), representing an increase of 3% from the same period of 2021

Net loss was RMB1.7 billion (US$241.2 million), a 36% decrease from RMB2.7 billion in the same period of 2021.

Top traffic driver compared: TikTok/Douyin vs. Kuaishou vs. Bilibili vs. RED