NFTs and cryptocurrency draw K-pop labels behind BTS, Blackpink, Twice and other groups as they seek new ways to persuade fans to part with their money

Like Facebook, K-pop-focused entertainment companies based in South Korea are jumping on popular digital trends.These include creating their own metaverses and crafting virtual stars. At the heart of many of these initiatives is the rise of cryptocurrencies and non fungible-tokens (NFTs).Cryptocurrencies such as bitcoin and Dogecoin have been popularised as an alternative to traditional monetary formats, providing lucrative opportunities for tech-savvy investors.With the rise of NFTs this year,…

NFTs and cryptocurrency draw K-pop labels behind BTS, Blackpink, Twice and other groups as they seek new ways to persuade fans to part with their money
Like Facebook, K-pop-focused entertainment companies based in South Korea are jumping on popular digital trends.These include creating their own metaverses and crafting virtual stars. At the heart of many of these initiatives is the rise of cryptocurrencies and non fungible-tokens (NFTs).Cryptocurrencies such as bitcoin and Dogecoin have been popularised as an alternative to traditional monetary formats, providing lucrative opportunities for tech-savvy investors.With the rise of NFTs this year,…