[HanCinema's News] Drama Ratings Continue to Slump for JTBC Going into 2022 (2021/12/30)

With ratings of .58% "The One and Only" is the latest jTBC drama to plunge underneath the 1% ratings mark for dramas. This caps off a fairly bleak year for the cable network, which has had far more misses than hits. Even a program like "Snowdrop" which had ratings of 2.75% on December 26th is being buoyed by unenviable controversies such as allegations that it is either right-wing or pro-Chinese propaganda. Advertisement "Nevertheless" is perhaps the only real success story for jTBC this year yet it is rather tellingly far better known for its international run on Netflix than for being a hit in domestic ratings. The romantic drama only achieved ratings above 2% in its first episode, and closed with a lackluster 1.74%. Yet even that story is a far side better than "IDOL: The Coup" which had ratings of .58% for its final episode which aired on December 14th. "Inspector Koo" had a less disastrous run managing to end with ratings of 2.31% on December 12th. "Lost" started with 4.19% ratings only to tumble down to ratings of 2.44% in its final episode on October 24th. This year has been a fary cry from last year's huge hits of "Itaewon Class" and "The World of the Married" for jTBC. Now the network can only hope that next year's "Thirty, Nine" with Son Ye-jin and "The Youngest Son of a Chaebol Family" with Song Joong-ki will spark a turnaround. Written by William SchwartzWilliam Schwartz Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via william@hancinema.net. He also has a substack at williamschwartz.substack.com where he discusses the South Korean film industry in broader terms and takes suggestions for future movies to review. Read articles, reviews from William Schwartz

[HanCinema's News] Drama Ratings Continue to Slump for JTBC Going into 2022 (2021/12/30)

With ratings of .58% "The One and Only" is the latest jTBC drama to plunge underneath the 1% ratings mark for dramas. This caps off a fairly bleak year for the cable network, which has had far more misses than hits. Even a program like "Snowdrop" which had ratings of 2.75% on December 26th is being buoyed by unenviable controversies such as allegations that it is either right-wing or pro-Chinese propaganda.


"Nevertheless" is perhaps the only real success story for jTBC this year yet it is rather tellingly far better known for its international run on Netflix than for being a hit in domestic ratings. The romantic drama only achieved ratings above 2% in its first episode, and closed with a lackluster 1.74%. Yet even that story is a far side better than "IDOL: The Coup" which had ratings of .58% for its final episode which aired on December 14th.

"Inspector Koo" had a less disastrous run managing to end with ratings of 2.31% on December 12th. "Lost" started with 4.19% ratings only to tumble down to ratings of 2.44% in its final episode on October 24th. This year has been a fary cry from last year's huge hits of "Itaewon Class" and "The World of the Married" for jTBC. Now the network can only hope that next year's "Thirty, Nine" with Son Ye-jin and "The Youngest Son of a Chaebol Family" with Song Joong-ki will spark a turnaround.