China online video, short video market overview

August 10, 2021 By CIW Team China online video market reached 893 million MAU in June 2021Short video market saw 905 million MAUDouyin vs. Kuaishou With China's online video platforms' increasing production of original high-quality content and expansion of user preferences, the traffic has risen steadily, and Q2 year-on-year growth rate has turned positive. The top 3 online video platforms by total monthly active users are Youku (216M), MangoTV (209M), and Bilibili (154M). With the ever-increasing supply of short video content and the continuous improvement of the platform ecology, the active user penetration rate has approached 80%, and the short video industry has maintained a steady growth trend。 Douyin and Kuaishou continue to dominate this market with multiple apps tailored fo... Already subscribed? Sign in. Don't Miss Out. Invest with as little as one bottle of water per week. Join other top analysts and business executives and navigate the unique market with China Internet Watch. View subscription options » Cancel at any time Filed Under: Media & Entertainment Tagged With: Bilibili, ciw premium, Kuaishou, online video, TikTok, youku

China online video, short video market overview

China online video market reached 893 million MAU in June 2021
Short video market saw 905 million MAU
Douyin vs. Kuaishou

With China's online video platforms' increasing production of original high-quality content and expansion of user preferences, the traffic has risen steadily, and Q2 year-on-year growth rate has turned positive.

The top 3 online video platforms by total monthly active users are Youku (216M), MangoTV (209M), and Bilibili (154M).

With the ever-increasing supply of short video content and the continuous improvement of the platform ecology, the active user penetration rate has approached 80%, and the short video industry has maintained a steady growth trend。

Douyin and Kuaishou continue to dominate this market with multiple apps tailored fo...

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Don't Miss Out.

Invest with as little as one bottle of water per week.

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