China online advertising market overview & forecast 2021-2023e

September 27, 2021 By CIW Team China's online advertising market is expected to exceed 934 billion yuan in 2021 and 1.29 trillion yuan by 2023. iResearch forecasts China mobile advertising market is to reach 835 billion yuan in 2021 and 1.17 trillion yuan by 2023. The top segments in China online advertising market are e-commerce ads (40.1% in 2021) and newsfeed ads (36.8%). Newsfeed advertising is expected to continue its growth and reach 41.7% share by 2023. About 58% of advertisers surveyed by iResearch said they would increase their online advertising budget in 2021. 53.4% of advertisers would increase their ad spend in short videos; 40.7% in social media; and, over 32% would increase their spend in search engine ads. Content marketing, live streaming, and community are the top thr... Already subscribed? Sign in. Don't Miss Out. Invest with as little as one bottle of water per week. Join other top analysts and business executives and navigate the unique market with China Internet Watch. View subscription options » Cancel at any time Filed Under: Media & Entertainment Tagged With: advertising, baidu, ciw premium, cosmetics, online video, social media, wechat, weibo

China online advertising market overview & forecast 2021-2023e

China's online advertising market is expected to exceed 934 billion yuan in 2021 and 1.29 trillion yuan by 2023.

iResearch forecasts China mobile advertising market is to reach 835 billion yuan in 2021 and 1.17 trillion yuan by 2023.

The top segments in China online advertising market are e-commerce ads (40.1% in 2021) and newsfeed ads (36.8%). Newsfeed advertising is expected to continue its growth and reach 41.7% share by 2023.

About 58% of advertisers surveyed by iResearch said they would increase their online advertising budget in 2021.

53.4% of advertisers would increase their ad spend in short videos; 40.7% in social media; and, over 32% would increase their spend in search engine ads.

Content marketing, live streaming, and community are the top thr...

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Don't Miss Out.

Invest with as little as one bottle of water per week.

Join other top analysts and business executives and navigate the unique market with China Internet Watch.

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