‘A chef who isn’t Instagramable is no longer in the race’: how Top Chef TV show in France has become the launch pad for success - and a social media following

It sent a shock wave through the world of French cuisine.Jean Imbert, best known for winning a reality television show and hobnobbing with stars, replaced the most decorated chef in the world, Alain Ducasse, at one of the finest restaurants in Paris.The announcement in June 2021 that Imbert, 40, would take over the illustrious Plaza Athénée was met with much harrumphing and pursing of lips in the fusty corners of the French culinary world.“It’s like getting a rocker to perform at the Opera de…

‘A chef who isn’t Instagramable is no longer in the race’: how Top Chef TV show in France has become the launch pad for success - and a social media following
It sent a shock wave through the world of French cuisine.Jean Imbert, best known for winning a reality television show and hobnobbing with stars, replaced the most decorated chef in the world, Alain Ducasse, at one of the finest restaurants in Paris.The announcement in June 2021 that Imbert, 40, would take over the illustrious Plaza Athénée was met with much harrumphing and pursing of lips in the fusty corners of the French culinary world.“It’s like getting a rocker to perform at the Opera de…