5 Deadly Mistakes To Avoid When Promoting Your Beauty Brand

Recent times have seen the cosmetic industry going through a paradigm shift in its core philosophy and values. Beauty has always been abstract. Moreover, according to the wise words of Plato beauty has always been perceived as an inner virtue that is reflected in the outside world. This means that it is high time that the cosmetic industry stops its lunacy of stamping the meaning of beauty to the skin tone of the consumer or to a particular shade of color. A color shade can never define the glaring spark that a beautiful heart reflects. However, the cosmetic industry needs to reconsider the advertising themes and taglines that seem to drive customer traffic. There have been innumerable examples of the big brands making the biggest blunders with the promotional messages on their newest line of products. For instance, the industry torchbearer Nivea faced critics in 2017 when one of their campaigns went all wrong. Nivea created a promotional video advertisement for their newly launched deodorants where they made use of the lines, “Keep it clean, keep it bright. Don’t let anything ruin it. White is purity”. For obvious reasons, people could not support the idea, which appears linked a color shade with piousness. The content was immediately taken down by the brand. Therefore, it is crucial to be very careful when designing the marketing strategies for promoting your beauty brand. There are several reasons why design is important in an advertisement. The colors, images, tag lines, and signage mechanisms that you use for promoting your beauty product will reflect the core values that you uphold as a business brand. Nonetheless, more and more customers are becoming environmentally aware and choose to pick brands that engage in the use of organic ingredients rather than chemical supplements. Thus, you can go through the following pointers to avoid some of the deadly advertising blunders while promoting the beauty brand. 1. Content Cohesion This is the most crucial aspect of an advertisement for the promotion of a beauty brand. Ensure that the advertisement design or the colors used in it are either bland or expressive in an inclusive way. This means that the cosmetic industry has been focusing too much on color for too long. It is time to break that clichéd selling proposition and promotes a more inclusive brand image. It is much important to focus on refined content that does not attempt to demean a particular shade, color, or situation to contrast the importance or the need of the product. 2. Setting Up a Launch One of the most common ongoing trends is making use of event planning to launch the newest beauty products in the market. If you are considering a promotional event for the purpose, then you must design the event premises with relevant architecture that is conducive to the brand image. Printing the furniture with the brand logo, making use of channel letter signage and other 3D architectural signs and banners are some of the popular branding techniques. You can always see examples of creative architectural signs, which can enhance the brand image of the beauty product. 3. Planning Your Events Achieving the right balance with the event theme is another important aspect that you should focus on. The promotion of a beauty product does not mean that you have to focus upon the drawbacks of being visually not up to the mark. On the contrary, promote a beauty brand that strives to break such a notion or idea of not being visually appealing. The event theme should be based upon anecdotes about the brand, supporting an attitude that breaks all the stereotypes and teaches the meaning of real beauty. You can always resort to expert assistance in designing planned events. 4. Endorsements Gone are the days, when millions of people were driven by brands endorsed by some of the influential figures or celebrities. Recent surveys into customer preferences reveal that as little as only 2% of the entire customer base goes for a product advertisement that is endorsed by an influential personality. Therefore, be careful to save the entire advertisement allocated fund on celebrity endorsements. 5. The Aspect of Environment The promotional strategy for marketing the beauty brand should not ignore the aspect of the environment. With the growing awareness about the environment, you must adhere to all the parameters of becoming a green product. While launching the product in the event or through other modes of the advertisement be certain that you mention how the product has been made organically and how it complies with all the Fair Trade Practices. Honesty with responsible behavior towards nature will always help you attract more footfall. The Final Verdict You must avoid the above-mentioned tips while promoting the beauty brand. The world is gradually moving towards inclusion and globalization, it is high time that you do too with your beauty solution.

5 Deadly Mistakes To Avoid When Promoting Your Beauty Brand

Recent times have seen the cosmetic industry going through a paradigm shift in its core philosophy and values. Beauty has always been abstract. Moreover, according to the wise words of Plato beauty has always been perceived as an inner virtue that is reflected in the outside world. This means that it is high time that the cosmetic industry stops its lunacy of stamping the meaning of beauty to the skin tone of the consumer or to a particular shade of color. A color shade can never define the glaring spark that a beautiful heart reflects. However, the cosmetic industry needs to reconsider the advertising themes and taglines that seem to drive customer traffic.

There have been innumerable examples of the big brands making the biggest blunders with the promotional messages on their newest line of products. For instance, the industry torchbearer Nivea faced critics in 2017 when one of their campaigns went all wrong. Nivea created a promotional video advertisement for their newly launched deodorants where they made use of the lines, “Keep it clean, keep it bright. Don’t let anything ruin it. White is purity”. For obvious reasons, people could not support the idea, which appears linked a color shade with piousness. The content was immediately taken down by the brand.

Therefore, it is crucial to be very careful when designing the marketing strategies for promoting your beauty brand. There are several reasons why design is important in an advertisement. The colors, images, tag lines, and signage mechanisms that you use for promoting your beauty product will reflect the core values that you uphold as a business brand. Nonetheless, more and more customers are becoming environmentally aware and choose to pick brands that engage in the use of organic ingredients rather than chemical supplements. Thus, you can go through the following pointers to avoid some of the deadly advertising blunders while promoting the beauty brand.

1. Content Cohesion

This is the most crucial aspect of an advertisement for the promotion of a beauty brand. Ensure that the advertisement design or the colors used in it are either bland or expressive in an inclusive way. This means that the cosmetic industry has been focusing too much on color for too long. It is time to break that clichéd selling proposition and promotes a more inclusive brand image. It is much important to focus on refined content that does not attempt to demean a particular shade, color, or situation to contrast the importance or the need of the product.

2. Setting Up a Launch

One of the most common ongoing trends is making use of event planning to launch the newest beauty products in the market. If you are considering a promotional event for the purpose, then you must design the event premises with relevant architecture that is conducive to the brand image. Printing the furniture with the brand logo, making use of channel letter signage and other 3D architectural signs and banners are some of the popular branding techniques. You can always see examples of creative architectural signs, which can enhance the brand image of the beauty product.

3. Planning Your Events

Achieving the right balance with the event theme is another important aspect that you should focus on. The promotion of a beauty product does not mean that you have to focus upon the drawbacks of being visually not up to the mark. On the contrary, promote a beauty brand that strives to break such a notion or idea of not being visually appealing. The event theme should be based upon anecdotes about the brand, supporting an attitude that breaks all the stereotypes and teaches the meaning of real beauty. You can always resort to expert assistance in designing planned events.

4. Endorsements

Gone are the days, when millions of people were driven by brands endorsed by some of the influential figures or celebrities. Recent surveys into customer preferences reveal that as little as only 2% of the entire customer base goes for a product advertisement that is endorsed by an influential personality. Therefore, be careful to save the entire advertisement allocated fund on celebrity endorsements.

5. The Aspect of Environment

The promotional strategy for marketing the beauty brand should not ignore the aspect of the environment. With the growing awareness about the environment, you must adhere to all the parameters of becoming a green product. While launching the product in the event or through other modes of the advertisement be certain that you mention how the product has been made organically and how it complies with all the Fair Trade Practices. Honesty with responsible behavior towards nature will always help you attract more footfall.

The Final Verdict

You must avoid the above-mentioned tips while promoting the beauty brand. The world is gradually moving towards inclusion and globalization, it is high time that you do too with your beauty solution.